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Before October 2012, total number of views was YouTube’s primary factor in ranking videos. However, when YouTube updated their algorithm that same month, watch time became the #1 ranking factor.
Watch time (or audience retention, as it’s popularly called in YouTube analytics) is the total amount of time in aggregate that viewers spend watching your videos. Ideally, videos topping in this metric result in higher overall viewing sessions.
With a boost in watch time, YouTube is more likely to promote your channel through search and recommended videos, which in turn leads to more views.
With at least 400 hours of video uploaded to the site every minute, YouTube needs an effective way to ‘judge’ the quality of the video content so that they can return the most relevant results for a search query and/or recommended and suggested videos. There are a number of metrics and signals that YouTube’s platform takes into account. However, the number one ranking factor for YouTube as of late 2012 is “Watch Time.” Creating content that keeps the viewer hooked all the way through – and beyond – is now the most important factor in that video’s success.